Services

in the last three decades the web has shaped how we live, communicate, work, and conduct business.

Your website is a critical part of your business, so let's solidify your digital presence together.

The

Process

Discovery

Business Analysis
Project Scope Definition
Competitor Research
User personas
Project Plan & Timeline

After receiving your project goals, I'll reach out to you to discuss them in more detail. We will work together so I can gain an understanding of your business, products, and services in relation to your target audience and objectives. Together we draft a timeline and project plan ideal for you and your business.

Discovery Landscape

Web Design & Strategy

Information architecture
wireframing
user experience design
Project Management
Branding

In order to design your website user experience, I conduct extensive research of your industry, competitors, and audiences. I create the sitemap and plot out key features, functionalities, and the structure of your new website. Content is developed to help drive potential customer conversions and spark meaningful conversations.

Design Notebook and Coffee

Professional Photography

Photography
Onsite Coordination

Impactful and stunning websites have two things in common: a compelling brand and beautiful photography. In order to bring your brand to life, we work with a local professional photographer in your area to showcase your products and/or services. Your brand is more than just your business logo; it’s about creating a cohesive identity for your business to showcase to your customers.

Photographer at Coffee Shop

Web Development

Website Development
responsive design
Content Management System
3rd party integrations
Analytics
Collaboration Portal

At this point, we transition from conception to realization. I code, build, and configure your website with the features and specifications we discussed. I work in an iterative process to modify the content for efficiency and to gain your approval. Depending on the length of your project, I will have various checkpoints to make sure you are satisfied with your new site.

Woman Coding

Transition

CMS Training
Client Handoff
Change Management
Documentation

I currently prefer to use Webflow as my all-in-one tool to host and develop your website. Simply coding a custom website is not sustainable enough to upkeep a business. Clients still need to make basic updates, add new products, view their site’s analytics, and/or send out marketing campaigns. I want you to be successful and stress-free after I complete your project.

Computer Screen with Espresso and Planter

How

We

Collaborate

Commentor role

As a stakeholder in the project you will have the ability for yourself and team members to share, review, and resolve feedback directly in the user interface with comments. This allows us to iterate more quickly by being able to centralize feedback.

CONTENT EDITOR ROLE

You can edit website content directly in the staging environment pre-launch to ensure the site's copy and multimedia content are exactly how you'd like them. You can edit dynamic content in the CMS or static content on the website, upload and organize content, push to production, and manage your team members.

Project Board

After drafting a roadmap and project plan, I want to make sure you have visibility into the work going into your project. As we iterate through the different project phases you will have access to a Kanban board. The Kanban board is basically a “do, doing, done,” board with sticky notes that allows you to visualize project progress, and prioritize tasks.

Get

Started

With

Erica

Marcella

Studio

Today

Let's increase the value of your business and SURPASS your customer's needs

Service

Tiers

Choose a tier that fits your needs with as many add-ons as you’d like

*Pricing does not include Webflow hosting subscription or professional photography

Tiered Pricing

Tier One

$3,500+

The Tier One service includes an
informational-only website

This option is perfect for businesses that want to attract potential customers, advertise their products and services, and establish credibility.

Types of websites in this offering could be brick and mortar business websites, corporate websites, portfolio websites, non-profit websites, blogs, educational websites, or personal websites.

Tier Two

$4,500+

The Tier Two service includes AN e-commerce site with only a few products to sell

Products can be digital, subscription-based, or physical. This tier allows you to showcase your products with rich descriptions and images, and accept multiple payment options for purchase.

Types of websites in this offering could be online product websites, subscription-based websites, or service websites.

Tier Three

$5,500+

The Tier three service includes a complex e-commerce site with a large inventory of products to sell

From easy inventory management to running promotions, this option allows your customers to browse your merchandise, add items to their cart, and check out simply and efficiently.

Types of websites in this offering could be online product websites, subscription-based websites, or service websites.

Add-Ons

Professional Photography

Impactful and stunning websites have two things in common: a compelling website and beautiful photography. In order to bring your brand to life, I work with a professional photographer in your area to showcase your products and/or services. On site coordination with the photographer is included.

Email Marketing Campaigns

There are a few marketing integrations that Webflow offers to assist with email marketing and marketing automation to create incredible customer experiences, streamline contact list management, and personalize messages. Options include Active Campaign, Button Down, Get Response, and Send Pulse. This add-on includes two custom-made email campaign templates for continued use with your branding.

3rd Party integrations

Connect your site to the tools you and your team use everyday with app integrations such as Hubspot (for marketing), Memberstack (for customer management and authentication), Jasper (for content creation with AI), Lokalise (for multi-language translation), Optimizely (for A/B testing). We can also set up Uber Eats, Doordash, or other delivery providers.

Google Business

Turn people who find you on Google Search and Maps into new customers with a business profile for your physical store or the service you offer. Personalize your profile with photos, offers, posts, and respond to reviews.

Logo Design

I take a simple and minimalist approach to logo design. The best logos are those that are memorable, recognizable, and functional to the business and its services. I offer five different logo concepts for your project with three revisions. If you would prefer a more complex design I can assist with finding a graphic designer.

Hourly Rate

Do you have a special request or need a few updates after your project is completed? My rate is $100 per hour.